• Engage promptly with inbound leads.
• Conduct structured discovery conversations with prospects to understand their current situation and potential fit for TrusComp’s services.
• Qualify leads based on defined criteria and maintain accurate records in the CRM system.
• Hand off qualified opportunities to the senior BD team with relevant context and background.
• Nurture leads who are not yet ready through consistent and timely follow-up.
• Maintain CRM discipline; every conversation and interaction logged without exception.
• Share structured pipeline reports at defined intervals as per internal reporting requirements.
• Work closely with the digital marketing team to share feedback on lead quality and campaign effectiveness.