Sales and Marketing Manager
ScopeHR Consultancy Services
Job Description
âSales Strategy & Planning
oDevelop and implement comprehensive sales strategies to achieve revenue targets
oIdentify new markets, customer segments, and business opportunities
oDrive long-term business growth and market expansion initiatives
âTeam Leadership & Management
oLead, mentor, and manage the sales team across regions
oSet clear targets, KPIs, and performance metrics for the team
oConduct regular reviews, training, and performance evaluations
âBusiness Development
oBuild and maintain strong relationships with key clients and stakeholders
oHandle high-value negotiations and close strategic deals
oStrengthen customer retention and ensure repeat business
âOperational Excellence
oCollaborate with engineering, service, and operations teams for seamless execution
oEnsure effective pipeline management and forecasting
oMonitor and optimize sales processes and productivity
âMarketing & Lead Generation
oOversee digital marketing initiatives including LinkedIn campaigns and SEO
coordination
oEnsure consistent lead generation through various channels
oAlign marketing efforts with sales goals
âAnalytics & Reporting
oTrack sales performance, revenue growth, and market trends
oUse CRM tools (Zoho/Freshsales) for pipeline and activity tracking
oProvide strategic insights and reports to top management
âMarket Intelligence
oAnalyze competitor activities, pricing strategies, and industry trends
oIdentify opportunities for product/service improvement