•Plan and execute paid and organic campaigns (LinkedIn, Meta) to drive webinar
registrations
•Manage email marketing campaigns — list segmentation, drip sequences, and
broadcast mailers
•Optimize landing pages and registration funnels for maximum conversion
•Track, analyze, and report on campaign KPIs including CTR, CPL, and registration
rates
•Coordinate with the design team to brief creatives for digital campaigns
•Handle webinar participant communications — reminders, follow-ups
•Take inbound and outbound calls to assist and onboard webinar participants
•Maintain CRM records and segment leads for targeted outreach